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The Notorious B.I.G. Collection And The Marketing Of NFT Campaigns

NFT platform OneOf has announced the release of The Sky’s the Limit: The Notorious B.I.G. NFT Collection on July 26th. The first-of-its-kind NFT collection is being done in partnership with the Christopher Wallace estate.

press-june-22-big-collection-and-the-marketing-of-nft-campaigns

NFT platform OneOf has announced the release of The Sky’s the Limit: The Notorious B.I.G. NFT Collection on July 26th. The first-of-its-kind NFT collection is being done in partnership with the Christopher Wallace estate.

The collection will aim to honor Notorious B.I.G. as one of the most influential rappers of all time.

 

The collection will feature 3D avatars inspired by his life and work, and will uniquely include the right for each NFT holder to collectively license the audio of Biggie Smalls’ most famous freestyle, filmed on a street corner in Brooklyn when he was 17. Until now the freestyle has never been officially released or made available for other musicians to sample and use in their songs.

With the approval and oversight of the collective (and estate), musicians will be able to license Smalls’ iconic freestyle and include it in their own recordings. The song can also be released on music streaming sites with a “featuring The Notorious B.I.G.” credit in the song title.

Backed by Quincy Jones and operating on a proof-of-stake network, the OneOf platform is marketed as green as it uses 2 million times less energy than other platforms in the Web3 space. OneOf has partnerships and has so far curated drops for the likes of Whitney Houston, Doja Cat, Sports Illustrated, and The Grammy Awards.

“We named this collection ‘Sky’s The Limit’ because we believe this is a watershed moment in NFTs where seminal artists like Biggie and their truest fans can drive culture and drive value together,” said Joshua James, OneOf Co-Founder & COO. “We’re thrilled to work with The Christopher Wallace Estate to honor Biggie’s enduring legacy, in Web3 and beyond, and we have some amazing surprises for NFT holders along the way.”

“Biggie’s music is a very important part of hip-hop culture and its global impact,” said Wayne Barrow, Manager of Voletta Wallace/Biggie’s estate. “Our business partner, Elliot Osagie of Willingie Inc, came up with the concept of coming together with OneOf to share the infamous freestyle that showcased to the world the icon that Biggie would soon become through an NFT, and sharing it with his fans in this way we are certain would make him proud.”

 

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